Lately, I’ve been thinking about what we obtain from markets:
obvious things like goods and services, wages and output, credit and interest. But
we get much more than these. Here’s Aristotle in Ethics,
Book V:
“Money is a sort of medium or mean; for it measures
everything and consequently measures among other things excess or defect, e.g.,
the number of shoes which are equivalent to a house or a meal. As a builder
then is to a cobbler, so must so many shoes be to a house or a meal; for
otherwise there would be no exchange or association. But this will be
impossible, unless the shoes and the house or meal
are in some sense equalized. Hence arises the necessity of a single universal
standard of measurement, as was said before. This standard is in truth
the demand for mutual services, which holds society together.”
Markets are places of reciprocity, of fair exchange, of a sort of equalizing
justice. Without money or markets, there would be “no exchange or association.”
The demand for services that are mutually beneficial is part of what holds society together. In Aristotle's time, markets drew people
out of their homes and into the marketplace to interact with their neighbors
and townsmen and women; to observe the behavior of merchants over time; to
develop sympathy for the individuals that they traded with; and to become
invested in the welfare of their community. Markets were the warp upon which
was woven the social fabric that binds us into community.
In Adam Smith’s
time, markets had expanded beyond the Agora and the village square, but the social by-products of
market transactions were not much different. The oft-repeated transactions of
market exchange and trade provided opportunities for the development of
individual virtues such as temperance and prudence as well as the social glue
of mutual sympathy, trust, loyalty, and justice. Unfortunately, Smith’s thoughts
(in Theory of Moral Sentiments) on the
moral glue that binds us have been largely ignored, while a very few passages
from Smith’s Inquiry into the Nature and
Causes of the Wealth of Nations have become the scaffolding in support of extremely
dysfunctional markets and the rhetoric that promotes them.
Here’s Smith saying something
similar, but more nuanced than Aristotle above:
Whoever offers to another a bargain of any kind, proposes
to do this. Give me that which I want, and you shall have this which you want,
is the meaning of every such offer; and it is in this manner that we obtain
from one another the far greater part of those good offices which we stand in
need of. It is not from the benevolence of the butcher, the brewer,
or the baker, that we expect our dinner, but from their regard for their own
interest. We address ourselves, not to their humanity but to their self-love,
and never talk to them of our own necessities but of their advantages.”
Of course, Smith’s conceptualization of “self-love” was much broader than the narrow
“self-interest” that is often confused with it. Self-love hearkens back to Smith’s Impartial
Spectator in TMS, the moral arbiter within:
“It is reason, principle, conscience, the inhabitant of the
breast, the man within, the great judge and arbiter of our conduct...who calls
to us, with a voice capable of astonishing the most presumptuous of our
passions, that we are but one of the multitude, in no respect better than any
other in it; and that when we prefer ourselves so shamefully and so blindly to
others, we become the proper objects of resentment, abhorrence, and execration.
It is from him only that we learn the real littleness of ourselves. It is this
impartial spectator . . . who shows us the propriety of generosity and the
deformity of injustice; the propriety of reining the greatest interests
of our own, for the yet greater interests of others . . . in order to obtain
the greatest benefit to ourselves. It is not the love of our neighbor, it is
not the love of mankind, which upon many occasions prompts us to the practice
of those divine virtues. It is a stronger love, a more powerful affection, the
love of what is honorable and noble, the grandeur, and dignity, and superiority
of our own characters.”
Notice that Smith’s
“self-love” had a long-term perspective where the preservation of market
relationships whether as owner, customer, manager, or shareholder went beyond
the next quarterly report. It is a broader form of self-interest, one that rationally
recognizes that the greatest benefit to ourselves and our loved ones may accrue
from restraining narrowly conceptualized, short-term self interest.
Markets then are
places where more is exchanged than goods and services, labor and product, credit,
and interest. They are places where we also develop the personal virtues of
temperance and prudence and the social virtues of benevolence and justice. When
they function well, they produce trust, loyalty, and sympathy among those who
trade there.
Please don’t get me
wrong. If injustices in the form of, say, racism, sexism, xenophobia, or
homophobia are entrenched in a society, market forces alone cannot be relied upon
to eliminate them. In fact, market forces may reinforce injustice if a dominant majority
“votes” always with its dollars to penalize the businesses and individuals and institutions that attempt
to remedy discrimination or injustice. (As a thought experiment, imagine yourself as a small business person trying to serve both blacks and whites at the same lunch counter in the US south prior to 1965 even in the absence of Jim Crow laws.) However, even in such a society,
well-functioning markets should reinforce trust, loyalty, and sympathy,
at least among the dominant, unjust majority.
For a variety of
reasons, the modern marketplace no longer promotes and reinforces moral
behavior and moral sentiments as
effectively as when firms were smaller, markets were local, most products were simple, and most transactions were transparent. Instead, complex and
opaque financial “innovation” has allowed capital to be siphoned off into speculative
and unproductive uses. The same “innovation” is now allowing bets to
be made against troubled countries and currencies to the detriment of those
countries. At the same time, taxpayers have been asked to finance bailouts for
banks too large to fail and apparently also too large to be required or regulated to be competent or trustworthy while at the same time they are allowed to wield unfettered political power.
The danger here is that
weak, ineffective political responses to such market and moral failures create
new market and moral forces that undermine the social fabric that binds us and
supports future economic growth and welfare. We have created in the no-strings attached
bank bailout and the failure to regulate against future finance-induced crises a
very public example of how vice (or the absence of wisdom and prudence) is
rewarded at the expense of the virtuous because vice is too big to fail. We
have created a very public example of how hard work, showing up on time every
day, doing what you’re supposed to do, raising your kids, going to PTA
meetings, pursuing the prudent American dream of owning a home can evaporate
almost overnight along with health insurance cover. There is no justice in this.
The provision of a safety net and access to affordable healthcare for
unemployed and displaced families remains an apparently insurmountable political
and economic challenge, while the bailout of unwise and imprudent financial
institutions that were the cause of the injustice was accomplished quickly and
easily with bonuses for all.
If market
transactions are the warp, then moral sentiments and a well-developed sense of justice
are the weft of the social fabric that binds us together and supports economic
growth and prosperity. When the social fabric tears, when firms dominate
markets, the economy, and the political system; when the resulting distribution
of goods, services, and wealth become very unequal; when individuals begin
assuming that no one is trustworthy so they might as well be untrustworthy too;
we will lose all the things that markets have traditionally given us: economic growth; cooperation and coordination;
and efficiency. The rule of law can only do so much and the costs of policing
and enforcing rules far exceed whatever costs are associated with a fundamentally
moral and just society.
I’m not sure any of
us, especially economists, fully understand the extent to which market
transactions produce and reinforce the moral conditions that allow us as a
nation to flourish economically or to decay.
Large businesses may be too big to fail, but they are also too big to be
allowed to be immoral , unjust, and unpunished. If they are, I fear it will
produce a contagion of mistrust and injustice that will spread to the detriment
of us all.